Eighty One (81%) of people do online research prior to purchasing.
You know they do. You know you do.
You may not consult Google to decide which burger joint to visit for lunch. But you likely do look it up on your mobile device to see if they are open and what hours they keep.
You may not spend hours shopping online but I bet you pull up a site to see if a company carries a particular type of item.
And, when was the last time you phoned a shop for directions? 1999? Okay, maybe more recently but definitely not in the last few years. We go to a website.
Big, fancy, websites are grand. And hugely important for the Amazons and Ebays of the world. But most small businesses don’t need to break the bank for a website.
A very small business can start nicely with a simple, clean website that gives ‘just the facts’. At the beginning, just consider it a very important, well-placed billboard. And it doesn’t have to cost near what a very important, well-placed billboard would cost.
You (or your website mechanic) can add to the site as you want and need!